Written by: Miriam Reis
Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies.
However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests of the recipients.
Although it is sometimes difficult to get information about the segments, according to Ascend, 51% of marketers say that the success of this tool is often limited by the lack of relevant information about their contacts.
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