When your website shows accurate and current information it helps build a level of trust for those potential customers that visit your website.

By displaying the correct copyright year it shows your visitors that you are updating your website on a regular basis. I've seen copyright dates from over 10 years ago on websites.  To me if I see this it shows me that the business is not taking their information that they provide on their website seriously.  I would have some doubts as to how on top of their game they would be for something as simple as updating the copyright once a year.

Just be aware of the little things.  In the long run it might earn you new business because you were staying on top of things that mattered to someone who was noticing.

If you don't already have a LinkedIn business page set up you are missing out on one of best ways to connect with businesses that need your service.  

To get started to to the link below:

https://www.linkedin.com/company/setup/new/

Follow the steps and once you are done you have access to reach out to current and new customers.  

If you have any questions please reach out to me so I can walk you through the process of getting set up.

Google Analytics is a platform owned by Google where you can track your website traffic, where your visitors are coming from and a number of other interest and behaviors while they are interacting with your website.

With this information you will be able to recognize patterns and see how you can target the people who visit your website.  This information will also give you the key words that they used to get to your website.  This in turn can be used if you are looking to increase leads and sales when using Google AdWords to purchase ranking on the first page of Google when someone is looking for your product or service.

For small to medium sized businesses the free version of Google Analytics is a great start to focus on who is coming to your website and come up with a strategy to keep them coming back!

Most websites that I visit have the same look and feel to them.  They haven't been updated in quite some time or they are using the same template that a number of other websites are using.  Putting up original content on a regular basis will help with bringing back existing customers to your website and also draw new customers who are looking for your services.  

I believe that all small and medium sized business websites need to have an intro video that describes your business.  You can start a YouTube channel and post the video on your website.  Once you become familiar on how to do that you know have a way to communicate with your customers and show them what's new and how you can help make their life easier.  

I started another website www.freesmallbuinessmarketing.com.  I've posted a few videos so far and with enough practice and consistency I will be able to get in front of the customers who need my services.  Try it out and see.  It will only help in the long run.

Customers are looking for your services.  How do you differentiate yourself from your competition?  How can you make yourself stand out when its time for a new customer to make their decision to go with you?  One thing that you can do is become a Subject Matter Expert. 

One of the services that my company provides is e-mail marketing.  How can I show my customers that I know more than my competition?  With the companies that I represent I was able to study, review and test to become certified.  One of the companies that I work with is Constant Contact.   

Now I can show this to my customers and they know that I did the work to become certified with Constant Contact and discuss with my customers how they can use their services to reach new customers and stay in touch with their existing customers to help increase sales.
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I can also use an array of images and marketing tools to use on my website and marketing information to promote myself and Constant Contact.
If you are interested in finding out more about Constant Contact please feel free to call or e-mail me with your questions.  If you are interested in getting started right away you can Click Here to start for Free today. 

Working smarter not harder is going to be the way your small business is going to survive and thrive in 2020.  There are ways that you can find professionals who will be able to do the work you need done.  I've worked with Fiverr and have had great success.  Please take your time to look over what they can do for you to help make your business grow.

Published by Erin McDonald
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86% of consumers rely on the internet to find a local business. That’s why it’s integral to be seen on a search. Here are the essentials on how to rank high in Google My Business.

Google My Business ranks businesses on based on three factors-relevance, distance, and prominence. Relevance refers to how well a business lines up with what a searcher is looking for. Distance is how far it is from the searcher. Finally, prominence applies to how well known a business is.

Click Here to read more.

There are still more than half of the small businesses out there that have not claimed their Google listing.  Just 3 of the benefits of doing so:

• Tells customers you are in business
• Google is the #1 search engine that consumers go to to find businesses locally to them for your services
• Will give you an advantage from your competition

We can help you with this service and other ways to get your company in front of the consumers who need your services.
​#Googlemybusiness, #TopROImarketing

The Small Business Administration reports that around 50 percent of small businesses are home-based firms, including 60.1 percent of firms without paid employees. Sole proprietorships are by far the most common types of these businesses.

About one in five firms (19.3%) are family-owned. Of these family-owned firms, about half are “equally-owned,” that is, 50% owned by one or more men, and 50% owned by one or more women. Hence, about one in 10 firms is both family-owned and equally-owned.

I can help your business generate new leads and increase sales.  It is a very simple process that I can take over for your business.  Most small businesses don't have the time to do these day to day marketing services.  

Over 90% of all searches start on Google.  If you are not set up for success on Google then your company will not be found when a customer is looking for your service.

I can review your Google listing and review your website and show you what you need to improve to generate those phone calls and online inquiries.  

If you don't have a website we can build one for you.  These are some of the basic marketing programs that need to be done to make sure your new customers see what you have to offer.