Golf Database
Demographics
Audience: Golfers
Direct Mail 950,000
Email 2,721,000
Gender
Male 82%
Female 18%
Age 49 (average)
Household Income $206,000 (average)
Net Worth $596,000 (average)
Education
82% have attended college or hold degrees
15% hold a masters degree or higher
Occupation
17% have their own business
78% are currently employed
Home Ownership
82% own their principal residence
Golf Activities
Playing Experience
Average number of years playing golf: 22
Rounds Played
Average rounds played (last 12 months): 45
Average number of different golf courses played (last 12 months): 11
Average number of people in household who play golf: 2
Handicap
Average index: 15
Best handicap ever played to: 9
Buying Habits
Golf Equipment
Own an average of the following clubs:
Average number of golf bags owned: 2
91% buy golf balls by the dozen
6% buy golf balls by the gross
Average amount of golf balls purchased in the last 12 months: 8
Average amount spent on golf equipment (last 12 months): $750
Golf Apparel
Average number of golf shirts purchased (last 12 months): 9
Average number of pairs of golf shoes owned: 3
Average number of pairs of golf shoes purchased (last 12 months): 2
Average number of pairs of golf gloves purchased (last 12 months): 7
Average amount spent on golf apparel (last 12 months): $559
Investments
65% invest in stocks
70% invest in funds
32% invest in bonds
12% invest in CDs
Average securities transactions per year: 11
Average sum of investments owned: $ 225,000
Vehicles Owned
Average amount spent on most recent vehicle purchase: $29,000
Type of vehicle most recently purchased:
SUV- 32%
Luxury (i.e. BMW)- 14%
Midsize- 29%
Minivan- 7%
Sports car- 4%
Truck- 6%
Other- 8%
40% are considering the purchase of lease of a new vehicle in the next year.
Travel Activities
Golf travel
On Average take 1 to 3 golf trips a year
Top golf destinations
Additional travel features
All our list are CAN-SPAM compliant, opt-in email list is regularly updated to remove opt-outs and bad email addresses to ensure high deliverability.
We guarantee 100% deliverability when we deploy your email marketing campaign and provide a detailed clicks and opens report following the deployment.
Audience: Golfers
Direct Mail 950,000
Email 2,721,000
Gender
Male 82%
Female 18%
Age 49 (average)
Household Income $206,000 (average)
Net Worth $596,000 (average)
Education
82% have attended college or hold degrees
15% hold a masters degree or higher
Occupation
17% have their own business
78% are currently employed
- 72% of those are in top or middle management
- 21% make decisions regarding where corporate meetings/retreats are held
Home Ownership
82% own their principal residence
- average market value: $471,000
- average market value: $377,000
Golf Activities
Playing Experience
Average number of years playing golf: 22
Rounds Played
Average rounds played (last 12 months): 45
Average number of different golf courses played (last 12 months): 11
Average number of people in household who play golf: 2
Handicap
Average index: 15
Best handicap ever played to: 9
Buying Habits
Golf Equipment
Own an average of the following clubs:
- 2 sets of woods
- 5 single woods
- 2 sets of irons
- 2 drivers
- 3 putters
- 3 wedges
Average number of golf bags owned: 2
91% buy golf balls by the dozen
6% buy golf balls by the gross
Average amount of golf balls purchased in the last 12 months: 8
Average amount spent on golf equipment (last 12 months): $750
Golf Apparel
Average number of golf shirts purchased (last 12 months): 9
Average number of pairs of golf shoes owned: 3
Average number of pairs of golf shoes purchased (last 12 months): 2
Average number of pairs of golf gloves purchased (last 12 months): 7
Average amount spent on golf apparel (last 12 months): $559
Investments
65% invest in stocks
70% invest in funds
32% invest in bonds
12% invest in CDs
Average securities transactions per year: 11
Average sum of investments owned: $ 225,000
Vehicles Owned
Average amount spent on most recent vehicle purchase: $29,000
Type of vehicle most recently purchased:
SUV- 32%
Luxury (i.e. BMW)- 14%
Midsize- 29%
Minivan- 7%
Sports car- 4%
Truck- 6%
Other- 8%
40% are considering the purchase of lease of a new vehicle in the next year.
Travel Activities
Golf travel
On Average take 1 to 3 golf trips a year
- Travels with family
- Business Travel
- Group travel
Top golf destinations
- Florida
- Arizona
- South Carolina
- North Carolina
- California
- Las Vegas
Additional travel features
- 75% received their golf vacation information from online sources
- Average cost of principal vacation is $2,500
33% took trips outside continental U.S. in past three years - Rented a car an average of 6 times in the past year
- Took an average of 4 airline trips in the past year
- 75% have booked travel arrangements on the Internet
All our list are CAN-SPAM compliant, opt-in email list is regularly updated to remove opt-outs and bad email addresses to ensure high deliverability.
We guarantee 100% deliverability when we deploy your email marketing campaign and provide a detailed clicks and opens report following the deployment.