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Golf Database

Demographics
Audience: Golfers
Direct Mail  950,000
Email  2,721,000

Gender
Male 82%
Female  18%
Age  49 (average)

Household Income  $206,000 (average)

Net Worth  $596,000 (average)

Education
82% have attended college or hold degrees
15% hold a masters degree or higher

Occupation
17% have their own business
78% are currently employed
  • 72% of those are in top or middle management
  • 21% make decisions regarding where corporate meetings/retreats are held

Home Ownership
82% own their principal residence
  • average market value: $471,000
18% own a second home or condo
  • average market value: $377,000

Golf Activities
Playing Experience 
​Average number of years playing golf: 22

Rounds Played
Average rounds played (last 12 months): 45
Average number of different golf courses played (last 12 months): 11
Average number of people in household who play golf: 2

Handicap
Average index: 15
Best handicap ever played to: 9

Buying Habits
Golf Equipment
Own an average of the following clubs:
  • 2 sets of woods
  • 5 single woods
  • 2 sets of irons
  • 2 drivers
  • 3 putters
  • 3 wedges
36% own or plan to buy custom-fitted clubs
Average number of golf bags owned: 2
91% buy golf balls by the dozen
6% buy golf balls by the gross
Average amount of golf balls purchased in the last 12 months: 8
Average amount spent on golf equipment (last 12 months): $750

Golf Apparel
Average number of golf shirts purchased (last 12 months): 9
Average number of pairs of golf shoes owned: 3
Average number of pairs of golf shoes purchased (last 12 months): 2
Average number of pairs of golf gloves purchased (last 12 months): 7
Average amount spent on golf apparel (last 12 months): $559

Investments
65% invest in stocks
70% invest in funds
32% invest in bonds
12% invest in CDs
Average securities transactions per year: 11
Average sum of investments owned: $ 225,000

Vehicles Owned
Average amount spent on most recent vehicle purchase: $29,000
Type of vehicle most recently purchased:
SUV- 32%
Luxury (i.e. BMW)- 14%
Midsize- 29%
Minivan- 7%
Sports car- 4%
Truck- 6%
Other- 8%
40% are considering the purchase of lease of a new vehicle in the next year.

Travel Activities
Golf travel
On Average take 1 to 3 golf trips a year
  • Travels with family
  • Business Travel
  • Group travel

Top golf destinations
  • Florida
  • Arizona
  • South Carolina
  • North Carolina
  • California
  • Las Vegas

Additional travel features
  • 75% received their golf vacation information from online sources
  • Average cost of principal vacation is $2,500
    33% took trips outside continental U.S. in past three years
  • Rented a car an average of 6 times in the past year
  • Took an average of 4 airline trips in the past year
  • 75% have booked travel arrangements on the Internet

​All our list are CAN-SPAM compliant, opt-in email list is regularly updated to remove opt-outs and bad email addresses to ensure high deliverability.
We guarantee 100% deliverability when we deploy your email marketing campaign and provide a detailed clicks and opens report following the deployment.

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